Canada Media Fund

2016 Outreach Tour

The meetings and sessions of this Outreach Tour provide an opportunity to review the past year, inform stakeholders about the changes to processes, discuss current projects and answer any questions about the 2016-2017 CMF program guidelines.

Outreach Schedule

City	Date	Time	Location	CMFPA Representative
Vancouver	May 17, 2016	9:30 am to 10:30 am 11:00 am to 12:00 noon	Telefilm Offices 210 West Georgia Street	Dominique Lapierre Stéphane Cosentino
Calgary	May 18, 2016	9:30 am to 10:30 am 11:00 am to 12:00 noon	TBD	Melissa Amer
Edmonton	May 19, 2016	9:30 am to 10:30 am 11:00 am to 12:00 noon	TBD	Melissa Amer
Halifax	May 19, 2016	9:30 am to 10:30 am 11:00 am to 12:00 noon	Telefilm Offices 1660 Hollis Street, Suite 401	Stéphane Cosentino Jill Samson
Winnipeg	May 26, 2016	11:00 am to 12:00 noon	Manitoba Film & Music Office Suite 410 - 93 Lombard Avenue	Shelley Coultish Brigitte Monneau
Winnipeg	May 27, 2016	9:30 am to 10:30 am		Shelley Coultish Brigitte Monneau
Montréal	May 24, 2016	9:30 am to 10:30 am	Telefilm Offices 360 Saint-Jacques Street, 6th Floor	CMFPA Montréal team
Montréal	May 25, 2016	11:00 am to 12:00 noon	Telefilm Offices 360 Saint-Jacques Street, 6th Floor	CMFPA Montréal team
Ottawa	June 2, 2016	9:30 am to 10:30 am	TBD	Caroline Chopra
Toronto	Week of June 6, 2016	9:30 am to 10:30 am	Telefilm Offices 474 Bathurst Street, Suite 100	CMFPA Toronto team
Toronto	June 7, 2016	11:00 am to 12:00 noon	Telefilm Offices 474 Bathurst Street, Suite 100	CMFPA Toronto team
Québec City	June 8, 2016	9:30 am to 10:30 am 11:00 am to 12:00 noon	SODEC 36 ½ rue Saint-Pierre (maison Leber-Charest-Saint-Amant) Kent Salon	Natalie Bédard Stéphane Cosentino
Regina	June 9, 2016	9:30 am to 10:30 am	TBD	Caroline Chopra

2016 Working Groups

In an effort to present viable and impactful solutions to some of the issues affecting stakeholders, the CMF conducts a series of working groups and advisory committees with industry stakeholders. These sessions allow participants and CMF staff to delve more deeply into specific, program-related issues.

Working Groups and Advisory Committee

City	Proposed Date	Topic
Toronto	October 11, 2016	Working Group Performance Envelopes Briefing Note
Montréal	October 13, 2016	Working Group Eligible Licence Fees, Licence Fee thresholds and Other Rights Briefing Note
Toronto	October 21, 2016	Working Group Aboriginal Matters
Toronto	October 27, 2016	Digital Media Advisory Committee Briefing Note Briefing Note - Summary

Webcast on Changes to the 2016-2017 Programs

The Canada Media Fund (CMF) held a webcast to provide an overview of changes to the 2016-2017 programs as announced in March. The webcast was hosted by Stéphane Cardin, Vice President, Industry and Public Affairs, and by Nathalie Clermont, Director of Program Management.

2015 Consultation Tour

The Canada Media Fund (CMF) embarks on a cross-country consultation as part of a comprehensive consultation process. The process comprises a number of components, including focus groups in 18 cities (in all provinces and territories) and industry working groups.

During the focus groups, all CMF stakeholders have an opportunity to consider how significant shifts in content consumption habits, rapidly evolving market conditions and regulatory changes as a result of the CRTC’s Let’s Talk TV proceeding impact the CMF’s funding programs.

Feedback received from stakeholders contributes to shaping CMF policy and programs for 2016-2017 and beyond.

Presentation deck for cross-country focus-groups

Focus Groups Schedule

City	Date	Time	Location
Toronto, Ontario	September 9, 2015	9:30 a.m.	Metro Toronto Convention Centre 255 Front Street West Toronto Room: 203 AB
Montréal, Québec	September 10, 2015	English focus group 10 a.m. French focus group 2 p.m.	Palais des congrès de Montréal 1001 Place Jean-Paul-Riopelle Montréal Room: 524C
Halifax, Nova Scotia	September 17, 2015	10 a.m.	Halifax Marriott Harbourfront 1919 Upper Water Street Halifax Room: Acadia A
Winnipeg, Manitoba	September 23, 2015	2 p.m.	Fort Garry Hotel 222 Broadway Winnipeg Room: Salon A
Victoria, British Columbia	September 24, 2015	9:30 a.m.	Hotel Grand Pacific 463 Belleville Street Victoria Room: Saltspring
Vancouver, British Columbia	September 24, 2015	2:30 p.m.	Hyatt Regency 655 Burrard Street Vancouver Room: English Bay room
Whitehorse, Yukon	September 25, 2015	10 a.m.	Westmark Whitehorse Hotel & Conference Center 201 Wood Street Whitehorse Room: Conference room #5
Regina, Saskatchewan	September 28, 2015	2:30 p.m.	Radisson Plaza Hotel 2125 Victoria Avenue Regina Room: Victoria
Saskatoon, Saskatchewan	September 28, 2015	9 a.m.	Radisson Hotel 405 Twentieth Street East Saskatoon Room: Giotto Room
Calgary, Alberta	September 29, 2015	10 a.m.	Calgary Telus Convention Centre 120 9 Ave SE Calgary Room : Telus 107
Yellowknife, Northwest Territories	September 30, 2015	1 p.m.	NFS Conference Services Nunasi Building 5109 48th Street, Suite 201 Yellowknife Room: Revelation
Edmonton, Alberta	October 1, 2015	10 a.m.	The Fairmont Hotel Macdonald 10065 - 100 Street Edmonton Room: Jasper
Moncton, New Brunswick	October 6, 2015	French focus group 1 p.m.	Crowne Plaza Hotel 1005 Main Street Moncton Room: Executive Room
Charlottetown, Prince Edward Island	October 7, 2015	10 a.m.	Delta Prince Edward Hotel 18 Queen Street Charlottetown Room: McDougall
Québec City, Québec	October 9, 2015	1 p.m.	Québec City Marriott Downtown 850 Place d'Youville Québec City Room: Salon Kent
Ottawa, Ontario	October 27, 2015	French focus group 10 a.m. English focus group 2:30 p.m.	The Westin Ottawa 11 Colonel By Drive Ottawa Room: Nova Scotia
Iqaluit, Nunavut	October 28, 2015	2:30 p.m.	The Frobisher Inn Astro Hill Iqaluit Room: Kitikmeot Room
St. John’s, Newfoundland and Labrador	October 30, 2015	10 a.m.	Sheraton Hotel Newfoundland 115 Cavendish Square St. John’s Room: Viking Suite

2015 Working Groups

In 2015-2016, the CMF will conduct a series of working groups with industry stakeholders to delve more deeply into specific, program-related issues.

Working Groups and Advisory Committee - Preliminary Schedule

Proposed Date	Topic
September 9	Performance Envelopes Briefing Note
October 15	Digital Media Advisory Committee Briefing Note Briefing Note Summary CMF-DMMF Technical Sub-Committee Meeting
October 20	Experimental Stream Briefing Note
November 3	Eligible Licence Fees, Licence Fee Thresholds and Other Rights Briefing Note
November 10	Other issues pertaining to Content Financing Briefing Note

All documents presented and discussed during the consultation process will be posted to the CMF website.

2015 CMF Let's Talk TV Webcast

On December 10^th, the Canada Media Fund (CMF) moderated a discussion about the current state of television as part of the Canadian Radio-Television and Telecommunications Commission’s (CRTC) Let’s Talk TV initiative.

Viewers shared their thoughts about the Canadian television industry with webcast hosts Valerie Creighton, President and CEO, and Stéphane Cardin, Vice President, Industry and Public Affairs.

Click here to view the webcast. It covered questions in three important areas of the television industry Content, technology, and viewer experience.

Behind the scenes at CMF's Let's Talk TV webcast

2014-2015 Working Group Meeting Materials

Briefing Note - Oct 6
Briefing Note - Oct 20
Briefing Note - Oct 23
Briefing Note - Oct 23 - Appendix D
Briefing Note - Oct 30

2014-2015 Outreach Tour

Sessions

City	Date	Time	Location
Winnipeg	May 5, 2014	From 1 p.m. until 3 p.m.	Fort Garry Hotel 222 Broadway, Winnipeg The Club Room
Regina	May 6, 2014	From 9 a.m. until 11 a.m.	Radisson Plaza Hotel 2125 Victoria Avenue, Regina The Victoria Room
Saskatoon	May 6, 2014	From 3 p.m. until 5 p.m.	Radisson Hotel 405 Twentieth Street East, Saskatoon Venice Room
Toronto	May 8, 2014	From 9 a.m. until 11 a.m.	Fairmount Royal York 100 Front Street West Tudor Room
Edmonton	May 9, 2014	From 9 a.m. until 11 a.m.	Four Points by Sheraton Edmonton Gateway 10010, 12th Avenue SW, Edmonton Windermere Room
Vancouver	May 12, 2014	From 9 a.m. until 11 a.m.	Hyatt Regency 655 Burrard Street, Vancouver Grouse/Stanley Room
Victoria	May 12, 2014	From 3:30 p.m. until 5:30 p.m.	Hotel Grand Pacific 463 Belleville Street, Victoria The Galiano Room
Whitehorse	May 14, 2014	From 10 a.m. until 12 p.m.	Best Western Gold Rush Inn 411 Main Street, Whitehorse General Store Room
Yellowknife	May 15, 2014	From 1 p.m. until 3 p.m.	Auditorium of PWNHC in Yellowknife 4750 48th Street, Yellowknife Museum Auditorium
Calgary	May 16, 2014	From 9 a.m. until 11 a.m.	Fairmount Palliser 133 – 9th Avenue S.W., Calgary Corral Room
Moncton	May 20, 2014	French Presentation From 1 p.m. until 3 p.m.	Crowne Plaza Hotel 1005 Main Street, Moncton Executive Room
Halifax	May 21, 2014	From 9 a.m. until 11 a.m.	Halifax Marriott Harbourfront 1919 Upper Water Street Nova Scotia B
St. John’s	May 22, 2014	From 9 a.m. until 11 a.m.	Sheraton Hotel Newfoundland 15 Cavendish Square, St. John’s Viking Suite
Charlottetown	May 23, 2014	From 9 a.m. until 11 a.m.	Delta Prince Edward Hotel 18 Queen Street, Charlottetown Chandler Room
Québec City	May 26, 2014	From 1 p.m. until 3 p.m.	Québec City Marriott Downtown 850, Place d'Youville, Québec City Kent Salon
Montréal	May 27, 2014	English Presentation From 10 a.m. until 12 p.m. French Presentation From 2 p.m. until 4 p.m.	The Westin Montréal 270, Saint-Antoine Street West, Montréal Ste-Hélène Room
Ottawa	May 28, 2014	English Presentation From 10 a.m. until 12 p.m. French Presentation From 2:30 p.m. until 4:30 p.m.	The Westin Ottawa 11, Colonel By Drive, Ottawa Alberta Room
Iqaluit	May 29, 2014	From 2:30 p.m. until 4:30 p.m.	The Frobisher Inn Astro Hill, Iqaluit Kitikmeot Room

2013-2014 Working Group Meeting Materials

Date	Topic
October 2, 2013	Performance Envelope \| Production and Development Briefing Note THT Discussion Canadian Programming - Survey of Canadians Sept 2013 Report CBC Proposal for “Canadian Focus Programming” in the English Market
October 3, 2013	Support for Documentary Projects Briefing Note Appendix D DOC CMF Policy Review
October 10, 2013	Funding Mechanisms Briefing Note Groupe TVA Discussion
October 29, 2013	CMF’s Digital Media Measurement Framework - Advisory Committee Digital Media Performance Measurement - Updated: March 26, 2014
November 4, 2013	Support for Regional Projects English Regional Support Reference - Oct 2012 Reference - Oct 2011
November 21, 2013	National Focus Group National Focus Group - Industry Consultation

2012- 2013 Calendar

August 29, 2012 - Montreal

Performance Envelope | Television Projects -Working Group
This Working Group will examine the Performance Envelope Factors and Weights and underlying methodologies to be used for 2013- 2014 envelope calculations as pertains to television projects only, as well as potential incentives for smaller broadcasters that are not part of vertically integrated corporate groups.

It will also examine potential avenues to integrate on-demand viewing to CMF-funded projects via CRTC-licensed video on demand platforms and digital distribution via Canadian entities into Performance Envelope calculations.

September 27, 2012 - Toronto

Performance Envelope | Digital Media Projects – Advisory Committee | Video on Demand – Advisory Committee

This Advisory Committee will examine potential avenues to integrate viewing to CMF-funded convergent digital media projects into Performance Envelope calculations. It will also examine currently available metrics, industry standards and best practices in VOD measurement for Performance Envelope calculations.

October 22, 2012 - Toronto

English Regional Development – Working Group

Following up on the discussions held over the past two years on the CMF's mechanisms to support the development and production of regional projects, this Working Group will specifically examine proposals pertaining specifically to development.

October 31, 2012 - Montreal

Convergence Requirements – Working Group

Following up on the discussions held over the past two years, this Working Group will examine the various program requirements currently governing projects in the Convergent Stream as well as the incentives in place to support the production of convergent digital media projects.

November 1, 2012 - Toronto

Social Media Metrics – Advisory Committee

This Advisory Committee will examine trends in measuring the impact of Social Media on consumption of CMF-funded digital media projects. It will also examine the relevance of developing and integrating new Social Audience metrics to the existing DM measurement Framework.

2012-2013 Working Group Meeting Materials

Date	Topic
August 29, 2012	Performance Envelope \| Television Projects Briefing Note: Performance Envelope Performance Envelopes—Licence Fee Threshold "Original First Run" Hours Tuned Supplementary Reference Material: Appendix A - Licence Fee Thresholds Appendix B - Review of Licence Fees for Performance Envelope Appendix C.1 - Digital Media Component Licence Fees Review Appendix C.2 - 2011-2012 CMF-Funded Digital Media Applications
September 27, 2012	Performance Envelope \| Digital Media Projects – Advisory Committee \| Video on Demand – Advisory Committee Briefing Note: VOD in Audience Success Factor of Performance Envelope Allocation Briefing Note: Digital Media Performance Measurement Supplementary Reference Material: Appendix B - Advisory Committee Report Executive Summary Appendix C.1 - Digital Media Measurement: Tracking Key Values Appendix C.2 - Tag Specification Document
October 22, 2012	English Regional Development Briefing Note: Regional Development (English Market) Supplementary Reference Material: Appendix D: CMPA Letter
October 31, 2012	Convergence Requirements Briefing Note: Convergence Requirements
November 1, 2012	Social Media Metrics Briefing Note: Social Media and Audience Success Supplementary Reference Material: Appendix A - What Are the Metrics? Appendix B - What to Do With Metrics? Appendix C - Most Commonly Used Metrics for Social Media Presentation: Social Audience Seevibes - TV Ratings for the Social Media Audience Seevibes - Research on TV Audience & Social Media Activity

2011- 2012 Calendar

June 28, 2011 - Toronto

Digital Media Performance Measurement Advisory Committee

Digital Media Performance Measurement - KPIs

June 22, 2011 - Toronto

Working Group - Multi-year approach

This Working Group will examine the issues resulting from the CMF's intention to transition to a multi-year approach to its activities, including a two-year cycle for the development of Program Guidelines. The option of moving to a two-year cycle for Performance Envelopes will also be considered.

July 12, 2011 - Toronto

Digital Media Performance Measurement Advisory Committee

CMF staff will make recommendations to the industry, after a thorough examination and evaluation of proposals from the Advisory Committee, prior to presentation to the CMF Board.

August 25, 2011 - Montreal

Working Group - Performance Envelopes

This Working Group will examine the Performance Envelope Factors and Weights and underlying methodologies to be used for 2012-2013 envelope calculations.

September 7, 2011 - Toronto

Working Group - Simplification

In addition to the discussion on the multi-year approach, this Working Group will examine further potential avenues for simplification of the CMF's programs, ranging from the Program Guidelines to the application and contracting processes.

October 7, 2011 - Montreal

Working Group - Investments and Recoupment

Also following up on the discussions held in 2010-2011, this Working Group will examine issues related to the CMF's use of equity investments in the Convergent Stream and recoupable investments in the Experimental Stream, and the current recoupment policies.

October 12, 2011 - Montreal

Working Group - Convergence Requirements

This Working Group will examine the various program requirements currently governing projects in the Convergent Stream.

October 19, 2011 - Toronto

Working Group - English Regional Projects

Following up on the discussions held in 2010-2011, this Working Group will examine both the definition of regional projects and the effectiveness of CMF's current mechanisms to support the development and production of regional projects.

October 25, 2011 - Toronto

Working Group - Documentary

To follow up on the discussions held in 2010-2011, this Working Group will examine the effectiveness of CMF’s current mechanisms and programs to support the production of documentary projects.

February 21 & 22, 2012 - Montreal

Digital Media Performance Measurement Advisory Committee

Presentation of a preliminary outline for the DM Performance Measurement Framework.

May 7, 2012

CMF embarks on cross-country outreach tour to meet with stakeholders

The Canada Media Fund (CMF) will embarked on a cross-country Outreach tour starting May 7th in Toronto to answer questions regarding the changes to the CMF Guidelines for 2012-2013, the 2011-2012 funding results and the application process.

May 14, 2012

UPDATE: CMF continues its cross-country outreach tour to meet with stakeholders

The following calendar was updated to reflect new times and locations confirmed for the following cities: Calgary, Charlottetown, Edmonton, Fredericton, Halifax, Moncton, Regina, Saskatoon, St. John’s, Whitehorse and Yellowknife.

2011-2012 Working Group Meeting Materials

2011-12 Working Groups

Date	Topic
January 19, 2012	Proposed changes to 2012-2013 Guidelines and Performance Envelopes National Focus Group - Proposal Grid
October 25, 2011	Documentary Briefing Note Supplementary Reference Material: 2010-11 English POV Program Working Group Memo 2010-11 Documentary Financing - Francophone Market Working Group Memo (available in French only) Industry Consultation 2010 (See slides 16-20)
October 19, 2011	English Regional Projects Briefing Note CMPA Regional Task Force Recommendations Supplementary Reference Material: 2010-11 English Regional Working Group Memo English Regional Report: "Canary in the Minefield" Industry Consultation 2010 (See slides 41-44)
October 12, 2011	Convergence Requirements Briefing Note
October 7, 2011	Investments and Recoupment Briefing Note Supplementary Reference Material: 2010-11 WG on Equity and ROI Review of Equity Financing Industry Consultation 2010 (See slides 27-40) 2011-2012 Convergent Standard Recoupment Policy Experimental Recoupment Policy
September 7, 2011	Simplification Briefing Note
August 25, 2011	Performance Envelopes Briefing Note
June 22, 2011	Multi-year approach Briefing Note 5 Year BPE Allocations by Corporate Group
	Simulations as requested during 2011-2012 Working Groups Simulation of 2011-2012 Performance Envelope English Documentary Calculations with a One-off vs. Multi-episode split Simulation of 2011-2012 English-language Performance Envelopes - OFR-THT % Weight Flip

Digital Media Performance Measurement Advisory Committee

2012-13 Digital Media Performance Measurement Framework
2011-12 Measurement Committee
Briefing Note : June 28 2011 Advisory Committee on DM Performance Measurement
Digital Media Performance Measurement Advisory Committee - Online survey results and workshop agenda
DM Advisory Committee notes and Executive Summary
CMF proposal for DM Performance Measurement - Next Steps
Industrial committee on measurement (Quebec) - Measurement grid
CMF DM Performance Reporting Form - July 2011

Outreach & Consultation

Archives

Outreach Schedule

Working Groups and Advisory Committee

Focus Groups Schedule

Working Groups and Advisory Committee - Preliminary Schedule

Sessions