The objective of the Performance Envelope Program is to encourage partnerships between broadcasters and producers to create convergent content that Canadian audiences want to consume anytime, anywhere.
The majority of the CMF’s funding is disbursed through the Performance Envelope Program. As part of the CMF’s Convergent Stream, projects funded must include content to be developed for distribution on at least two platforms, one of which must be television.
Through this Program, the CMF allocates funding envelopes to Canadian broadcasters in an amount that reflects their track record of supporting Canadian programming. Broadcasters commit these funds to Canadian projects that they believe will appeal to their viewers. Even though broadcasters are allocated a funding envelope, the actual funding is paid directly to the producer according to a payment schedule.