September was an exciting month for MADE | NOUS, as two of the nation's largest and most influential industry events, the Toronto International Film Festival and Gémeaux Awards, took place in the English and French-speaking markets.
At TIFF, MADE sponsored a series of events and partnered with talent ambassadors who shared common goals. This resulted in media coverage, amplified through a press day with Stephan James and Shamier Anderson. The MADE spot screened before all Galas and Special Presentations and was exceptionally well received by audiences. This is over 220 TIFF screenings and in front of 1,000+ attendees at exclusive TIFF parties. A MADE | NOUS x Peace Collective merchandise line launched on September 5.
In Montréal, NOUS was re-launched at the Gémeaux Awards with high-visibility events and a one-of-a-kind public endorsement by talent ambassador Karine Vanasse, who spoke about the campaign during the broadcast gala, reaching 1.5 million TV viewers or 54% of audience share. This was coupled with widespread acceptance of the NOUS flower brooch from Gémeaux attendees and extensive press activity.
These combined activities resulted in over 90 media hits and 17M media impressions across TIFF and Gémeaux press activity, as well as 1.8M+ impressions and 15.9k engagements across MADE | NOUS social channels.