September 15, 2011 (Toronto) – In order to address the current inconsistencies or conflicts between the Canada Media Fund (CMF) program Guidelines and the Terms of Trade Agreement that was reached last April by the Canadian Media Production Association (CMPA) and private broadcasters Astral Television Networks, Bell Media Inc., Rogers Broadcasting Limited, Shaw Media Inc. and Corus Entertainment Inc., the CMF has adopted changes to its Guidelines for all production programs in the Convergent Stream.
The changes to the Guidelines will apply where the Terms of Trade Agreement governs a project seeking funding from the CMF. Where a CMF-funded project is not governed by the Terms of Trade Agreement, the current CMF Guidelines will continue to apply.
The CMF will continue to closely follow both the impact of the current changes to the program Guidelines and the terms of trade negotiations with other broadcasters. The CMF will determine its approach for the 2012-2013 programs depending on these outcomes.
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The Canada Media Fund (CMF) champions the creation and promotion of successful, innovative, Canadian content and software applications for current and emerging digital platforms through financial support and industry research. Created by Canada’s cable and satellite distributors and the Government of Canada, the CMF aspires to connect Canadians to our creative expressions, to each other, and to the world.
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