Toronto, August 18, 2020 – Encore+, a YouTube channel showcasing iconic Canadian content from seasons past, recently attained two important milestones; 100K YouTube users from around the globe have subscribed to the channel, and viewed curated, exceptional Canadian content 25M times. Launched to positive reviews in November of 2017, the channel continues to garner an impressive following and viewership rate.
Created in partnership with YouTube Canada and Canada’s film and television producers, distributors, broadcasters, unions, guilds and industry associations, Encore+ features over 2,000 acclaimed Canadian feature films, documentaries and television shows in English, French and by Indigenous creators. Encore+ offers content for all ages and across genres – free to view at any time and on any screen – to the world. As loyal subscribers have come to know, long lost treasures are added weekly.
“With the world increasingly watching from home, Encore+ has become a unique destination for audiences looking for great Canadian content,” said Valerie Creighton, President and CEO, Canada Media Fund. “After many years of discussion with the industry and the highly successful launch in 2017, I couldn’t be prouder of our work on Encore+ alongside our industry partners, as well as the demonstrated results. We’ve given new life to iconic Canadian content. Thanks to this channel, rights holders are monetizing, preserving and relicensing their legacy titles to new streaming platforms. New generations of Canadians, and audiences worldwide are rediscovering and connecting with important Canadian stories, comedies and childhood favourites.”
“In less than three years, the Encore+ YouTube channel has introduced over 2,000 videos of some of Canada's finest TV and film content to a new generation of fans around the world, while also helping existing fans re-watch their favourites,” said Andrew Peterson, Head of Partnerships, YouTube Canada. “With unprecedented access to a global audience, Canadian content is thriving on YouTube. Thanks to the CMF, classic stories that reflect Canada’s history are seeing a resurgence in views and the Encore+ channel surpassing 100,000 subscribers is a real testament to their hard work and dedication to supporting Canadian creators."
To mark this milestone, Encore+ is now streaming hundreds of beloved TV series including Zoboomafoo, Big Wolf on Campus, Danger Bay, The Creative Native, Ready or Not, Street Legal and more. Feature films include I’ve Heard the Mermaids Singing, Bayo and The Snow Walker with Johnny Mnemonic just ahead. Encore+ is also home to impactful Canadian documentaries including Manufacturing Consent: Noam Chomsky and the Media, National Parks Project, The Great War and the upcoming Hero Dogs of 9/11. The award-winning documentary The Corporation is currently number one on the platform.
Created as a discoverability catalyst to stimulate demand for outstanding content, multiple productions launched on Encore+ have now been licensed by alternate platforms. Currently, approximately 58 per cent of the platform’s viewership is from international audiences.
Enjoy hundreds of Canadian productions today. Subscribe at youtube.com/EncorePlusMedia and get the latest updates on Encore+ by following on Facebook, Instagram and Twitter.
The Encore+ YouTube channel invites YouTube audiences to discover – or rediscover – memorable Canadian movies and TV shows, wherever they are in the world. Comedies, dramas (even the romantic kind), children’s shows, documentaries, short films, and feature films – it’s all on Encore+ for fans of all ages to enjoy. Launched by industry pros, the channel brings to life great moments from the past on today’s screens. Check out the various playlists, with hundreds of titles fans won’t want to miss. Subscribe to Encore+ and be first in line for new English, French and Indigenous-focused content added weekly.
About the Canada Media Fund
The Canada Media Fund (CMF) fosters, develops, finances and promotes the production of Canadian content and applications for all audiovisual media platforms. The CMF guides Canadian content towards a competitive global environment by fostering industry innovation, rewarding success, enabling a diversity of voice and promoting access to content through public and private sector partnerships. The CMF receives financial contributions from the Government of Canada and Canada’s cable, satellite and IPTV distributors. Please visit cmf-fmc.ca.
For more information, please contact:
Senior Communications Manager
Canada Media Fund