Paula Zuccotti is a strategist, ethnographer, industrial designer and trends forecaster, and the founder of The Overworld, a London creative consul...
Paula Zuccotti is a strategist, ethnographer, industrial designer and trends forecaster, and the founder of The Overworld, a London creative consultancy that specializes in research, insights, strategy, design and production, working for clients such as Google Creative Lab, Starbucks, LG and Nike. Paula works at the intersection of people, culture and technology and advises clients on the future. She travels the world researching people’s everyday lives and uncovers insights that lead to the creation of successful products, brands and services. She speaks regularly at international events about research, user-centric design, user behaviour, cross-media and the consumption of art and entertainment. She has also co-created educational programs for secondary school students with the Victoria and Albert Museum.
She is the author of the acclaimed Penguin book Every Thing We Touch: A 24-Hour Inventory of Our Lives, which is also the basis for an upcoming documentary in which she chronicles the lives of over 60 people around the world through photographs of the objects each touch in a day. Her work has achieved rapturous applause from around the globe and press coverage from Wired to The Guardian.
As an artist, Paula works with photography and film, documenting society with her unique perspective and expertise gained through her work over the past 15 years. She exhibited at the Duolun Museum of Modern Art, Shanghai, in June 2015 and was a finalist of the 2015 LensCulture Visual Storytelling Awards.
Argentine-Italian, Paula holds a BA Honors degree from the University of Buenos Aires and moved to London in 2000 after being awarded a scholarship from the British Council for an MA in Design, Strategy & Innovation at Brunel University. After graduating, she worked at design and innovation firm seymourpowell for eleven years, where she was Director of Futures.