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Business Practices
Advertising is dead. Long live branded content!
Danielle Desjardins 17.06.2013Not too long ago, we were all working in a “audiovisual landscape.” But today, we’re evolving in a “media ecosystem.” And it’s a concept that’s far from... Read More -
Industry transformations
Little antennas, big questions – How Aereo is disrupting US broadcast system
Suzanne Lortie 12.06.2013Have you heard about Aereo yet? It’s a US company that manufactures tiny antennas and apps, and it’s ruffling a lot of feathers over at the major US networks even though it’s... Read More -
News
Crowdfunding in Canada – Launch of an online resource
Gabrielle Madé 10.06.2013The Canada Media Fund (CMF) announced today the launch of an online information resource for crowdfunding in a Canadian context. Created by the CMF in collaboration with research firm Nordicity, this... Read More -
Industry transformations
The Netflix Effect in Canada
Danielle Desjardins 04.06.2013Authors Peter H. Miller and Randal Rudniski introduced the “Market Impact and Indicators of Over the Top Television in Canada: 2012” report they wrote for the CRTC in March... Read More -
Case studies
Social TV – When zombies take over Twitter
Oriane Hurard 26.05.2013Last November’s first free-to-air broadcast of hit TV series “The Walking Dead” in France gave the Darewin ad agency and French digital cable (TNT) network channel NT1 the perfect... Read More


